Stokburger-Sauer, Nicola: search on Z-Library

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1

The role of aesthetic taste in consumer behavior

Wayne D. Hoyer, Nicola E. Stokburger-Sauer

Journal:

Journal of the Academy of Marketing Science

Year:

2012

Language:

english

File:

PDF, 249 KB

english, 2012

2

The impact of emotional labor on employees’ work-life balance perception and commitment: A study in the hospitality industry

Hofmann, Verena, Stokburger-Sauer, Nicola E.

Journal:

International Journal of Hospitality Management

Year:

2017

Language:

english

File:

PDF, 848 KB

english, 2017

3

Drivers of consumer–brand identification

Nicola Stokburger-Sauer, S. Ratneshwar, Sankar Sen

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 375 KB

english, 2012

4

Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

Bauer, Hans H., Stokburger-Sauer, Nicola E., Exler, Stefanie

Journal:

Journal of Sport Management

Year:

2008

Language:

english

File:

PDF, 132 KB

english, 2008

5

Destination attractiveness and destination attachment: The mediating role of tourists' attitude

Reitsamer, Bernd Frederik, Brunner-Sperdin, Alexandra, Stokburger-Sauer, Nicola E.

Journal:

Tourism Management Perspectives

Year:

2016

Language:

english

File:

PDF, 600 KB

english, 2016

6

Brand community: Drivers and outcomes

Nicola Stokburger-Sauer

Journal:

Psychology and Marketing

Year:

2010

Language:

english

File:

PDF, 112 KB

english, 2010

7

Is luxury just a female thing? The role of gender in luxury brand consumption

Stokburger-Sauer, Nicola E., Teichmann, Karin

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 301 KB

english, 2013

8

Kundenidentifikation als Basis von Kundenloyalität — Theoretische und empirische Grundlagen für eine Umsetzung in der Unternehmenspraxis

Nicola Stokburger-Sauer, Hans H. Bauer, Ralf Mäder

Journal:

Journal of Business Economics

Year:

2008

Language:

german

File:

PDF, 320 KB

german, 2008

9

Adolescents’ perceived brand deprivation stress and its implications for corporate and consumer well-being

Albrecht, Carmen-Maria, Stokburger-Sauer, Nicola E., Sprott, David E., Lehmann, Donald R.

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 966 KB

english, 2017

10

Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance

Ursula S. Grissemann, Nicola E. Stokburger-Sauer

Journal:

Tourism Management

Year:

2012

Language:

english

File:

PDF, 273 KB

english, 2012

11

Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

Matzler, Kurt, Strobl, Andreas, Stokburger-Sauer, Nicola, Bobovnicky, Artur, Bauer, Florian

Journal:

Tourism Management

Year:

2016

Language:

english

File:

PDF, 769 KB

english, 2016

12

Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why?

Nicola E. Stokburger-Sauer, Wayne D. Hoyer

Journal:

Journal of Consumer Behaviour

Year:

2009

Language:

english

File:

PDF, 158 KB

english, 2009

13

The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity

Teichmann, Karin, Scholl-Grissemann, Ursula, Stokburger-Sauer, Nicola E.

Journal:

Journal of Interactive Marketing

Year:

2016

Language:

english

File:

PDF, 631 KB

english, 2016

14

The relevance of consumer—brand identification in the team sport industry

Stokburger-Sauer, Nicola E., Teichmann, Karin

Journal:

Marketing Review St. Gallen

Year:

2014

Language:

english

File:

PDF, 897 KB

english, 2014

15

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

Schnurr, Benedikt, Brunner-Sperdin, Alexandra, Stokburger-Sauer, Nicola E.

Journal:

Marketing Letters

Year:

2017

Language:

english

File:

PDF, 677 KB

english, 2017

16

The importance of perceived fairness in product customization settings

Scholl-Grissemann, Ursula, Stokburger-Sauer, Nicola E., Teichmann, Karin

Journal:

Service Industries Journal

Year:

2020

File:

PDF, 1.75 MB

2020

17

The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

Nicola E. Stokburger-Sauer

Journal:

Tourism Management

Year:

2011

Language:

english

File:

PDF, 219 KB

english, 2011

18

The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors

Brunner-Sperdin, Alexandra, Scholl-Grissemann, Ursula S., Stokburger-Sauer, Nicola E.

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 357 KB

english, 2014

19

Brand personality: A meta-analytic review of antecedents and consequences

Eisend, Martin, Stokburger-Sauer, Nicola E.

Journal:

Marketing Letters

Year:

2013

Language:

english

File:

PDF, 151 KB

english, 2013

20

The Effect of Stylistic Product Information on Consumers’ Aesthetic Responses

Schnurr, Benedikt, Stokburger-Sauer, Nicola E.

Journal:

Psychology and Marketing

Year:

2016

Language:

english

File:

PDF, 475 KB

english, 2016

21

Online Consumption Communities: An Introduction

Stokburger-Sauer, Nicola E., Wiertz, Caroline

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 153 KB

english, 2015

22

Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities

Teichmann, Karin, Stokburger-Sauer, Nicola E., Plank, Andreas, Strobl, Andreas

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 418 KB

english, 2015

23

Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

Koschate-Fischer, Nicole, Hoyer, Wayne D., Stokburger-Sauer, Nicola E., Engling, Jan

Journal:

Journal of the Academy of Marketing Science

Year:

2017

Language:

english

File:

PDF, 856 KB

english, 2017

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